The intersection between Product Design and Management

Lucas believes in focusing his efforts on the shared scope with PMs to produce more valuable work for users and businesses.

CC: Dan Winer.

Discovery

User research

This is where you gather information about users to understand their behaviours.

Business research

This step involves gathering information about the business, including metrics, goals, strategies, and everything important to keep the business in mind.

Product research

Here, you analyse data from the product to discover problems and opportunities.

Market research

Look into what direct and indirect competitors are doing.

Solution

Problem definition and prioritization

Choose a problem with metrics to be compared in the future before starting to generate solutions.

Solution generation

After documenting everything from the previous steps, you can now generate ideas to solve the problems and define the metrics to be used to determine success or failure.

Prioritization

Is the solution aligned with important guidelines from the business, users, and infrastructure?